Blogs

At TMBC, we specialize in crafting stories that are impactful while deeply resonating with you.

September 30, 2024

What Is Pink Marketing & Is It Still Relevant?

Pink marketing refers to marketing strategies that target women by using stereotypical feminine symbols, particularly the color pink,...

September 30, 2024

What Are The 7 Ps of Services Marketing & Why Are They Critical For Your Business?

Service marketing is all about promoting intangible services that customers can buy or rent from different brands. Unlike tangible products,...

September 30, 2024

The Importance of Creativity in Advertising

Advertising has come a long way since its inception in 1477, when William Caxton published the first printed advert in England...

September 30, 2024

Game-Changing Role Of E-Commerce In The B2B Sector

B2B e-commerce has revolutionized the way businesses operate in the digital age. A B2B e-commerce website is essential for sellers as it provides potential customers ....

September 30, 2024

Successful Principles for Effective Retail Marketing

Retail marketing is the practice of informing and persuading customers about products or services available through a business.

September 16, 2024

Market Research Ideas to boost your branding

Whenever you launch a new product or service, the next critical step is ensuring your branding efforts succeed. Market research plays a vital role in determining whether your brand thrives or falters. In this blog,..

September 16, 2024

How to Network on LinkedIn

With over 700 million members and more than 55 million registered companies, LinkedIn is the largest professional network globally. It offers a wealth of opportunities for professionals looking to grow their careers. In this blog,

September 10, 2024

How to Earn the Trust of Customers with Ethical Advertising

To convert people into customers, your brand must not only appear useful and knowledgeable but, above all, authentic. This is where ethical advertising comes into play. By focusing on purpose-driven marketing, you can build a trustworthy brand that resonates with your audience.

September 10, 2024

How to Name Your Brand

Your Guide to Giving Your Brand the Name It Deserves Choosing a brand name can seem challenging, but with the right approach, you can find the perfect name efficiently. Whether you're a startup or an established business looking to rebrand, this guide will help you discover a brand name that resonates with your vision.

September 2, 2024

How to Analyze Consumer Behavior to Boost Your Business

Understanding how people choose, decide, and buy products in today's world is crucial for businesses aiming to optimize their strategies. By non-intrusively observing consumer behavior, you can gain valuable insights into the minds and hearts of your customers, ultimately boosting your business. This blog will explore the nuances of consumer behavior and how it can benefit your brand.

September 2, 2024

How to Use Public Relations to Improve Brand Credibility

When looking for an IMC expert in Chen Public Relations (PR) is a powerful tool for building brand credibility, but it requires time and consistent effort. A well-executed PR campaign can transform an unknown brand into a leader in its field by establishing trust and recognition among target audiences. In this blog, we’ll explore how PR can help your brand achieve credibility and why it’s essential for long-term success.

August 28, 2024

How IMC Tools & Smart Engagement Strategies Can Benefit Your Business

A well-communicated message encourages people to engage with your business. This is the essence of Integrated Marketing Communications (IMC), which ensures that your brand’s core message is consistently delivered across various channels and platforms. Let’s explore how IMC can boost your business and why it’s essential for building brand reputation and recognition.

August 28, 2024

How Can Guerrilla Marketing Grow Businesses?

In today’s challenging economy, while some businesses cut back, others are turning to innovative strategies like guerrilla marketing to drive growth. If you start scaling back now, your competition might take over the market share you leave behind, potentially putting you out of business and costing you more to regain that position in the future.

August 19, 2024

How Growth Hacking Can Be Your Ultimate Marketing Success Tool

Let's face it, every business is out there trying to get customers to embrace their services and products. The cost of advertising may have gone up, but sadly its effectiveness is not what it used to be. So what's a good modern solution to level the playing field and give start-ups and other new businesses a chance to compete with the big players in the marketing world?

August 19, 2024

How Internal Marketing Can Benefit Your Business

Internal marketing may sound technical, but at its core, it priorities human emotions. This form of marketing promotes a brand or company's culture, values, and goals to all employees, fostering a sense of unity and shared purpose within the organisation.

August 14, 2024

Business Branding vs. Personal Branding – Your Guide to the Differences & Benefits of Both

A good brand decision is one that optimally benefits your brand. We emphasize the word 'optimum' because what’s best for a brand may not always align with what you or your team desire.

August 14, 2024

Benefits of Corporate Branding for Businesses

As time passed, product branding gradually took a back seat while corporate branding surged to the forefront. Multi-brand companies often opt for corporate branding because their boards and CEOs understand the value of their overarching "umbrella" entities.

Blogs

Ideas are great. Executing on them, even better.